“Social Network Strategy U.S. Presidential Election” The U.S. was caught off guard by foreign intervention in the 2016 election, but it won’t be easy to shock a country that’s spent the last eight months anticipating a convergence of worst-case scenarios.
Social networks braced the 2020 election in a way they didn’t do in 2016. Here’s what they’re thinking about, and the critical lessons they’ll carry from the last four years.
US Presidential Election Social Network Policy 2020
Challenged election results
President Trump has repeatedly pointed out that he would not recognize election results if he loses — a stunning threat that could imperil American democracy, but one social platform has been closely watched. Trump’s chaotic, frequently rule-bending activity on social networks in recent months has acted as a kind of stress test, enabling these sites to carry out various election scenarios.
In particular, Facebook and Twitter have outlined specific plans for what happens if the election results are not immediately apparent or if a candidate refuses to acknowledge official results until they are counted.
On election night, Facebook will pin a message to the top of both Facebook and Instagram reminding users that voting is still going on. When there are authoritative reports, Facebook will change those messages to represent official results. Importantly, U.S. election results might not be clear on election night or a few days later, a possible outcome for which Facebook and other social networks are bracing.
If a candidate prematurely claimed victory, Facebook doesn’t guarantee he’ll delete those statements, but he’ll match them with his message that there’s no official result and voting is still going on.
Twitter released its plans to manage election results two months ago, stating that it would either delete or apply a warning mark to premature victory statements before authoritative election results. The company has specifically announced that it will act against any “inciting unlawful behavior to avoid a peaceful transition of power or orderly succession” tweets, a surprising rule to express, but a necessary one in 2020.
Twitter expanded on Monday’s policy, saying it will concentrate on marking inaccurate tweets about presidential election and other contested races. The company released a sample picture of an appended mark, showing a notice saying that “this tweet shares inaccurate details.”
Misleading policy advertising
To answer concerns about election propaganda in advertising, Facebook opted for a brief political blackout at 12 a.m. On November 4, PT continues until the company finds it safe to turn back on. After October 27, Facebook hasn’t accepted any new political advertising and previously said it won’t approve any ads that delegitimize election results. Google will also suspend election-related advertising after closing Tuesday’s polling.
Since 2016, when Russia purchased Facebook advertising to interfere with U.S. affairs, Facebook has made some major changes to political ads. Political platform ads are now subject to further scrutiny and accountability, and Facebook’s ad library has emerged as an excellent tool allowing everyone to see what ads were released, who purchased them, and how much they spent.
Unlike Facebook, the way Twitter treated political ads totally cut it off. A year ago , the company revealed the move and hasn’t looked back. TikTok also declined election advertising.
The problem of political abuse
Politically motivated abuse is a major U.S. problem this week. A concern showing how rigid the situation grew within four years of Trump season. Leading into Tuesday, the president has regularly made misrepresentations of voter fraud and has given encouragement to his supporters to participate in voter pressure, a Facebook threat has been closed enough to make a policy banning “militarized” language around poll watching.
Economic transitions in 2020
The social media site, Facebook is the largest online arena in U.S. political life position. Although some Americans watch videos on YouTube, Facebook is where they go to peer it out about electoral candidates, post legitimate or non-news stories, and generally interact politically.
Despite Facebook’s surviving baseless political mistakes, there are reasons to be optimistic that the business could escape election-related misfortune.
Twitter’s U.S. 2020 Election strategy was well-transmitted and comprehensive. In 2020, Twitter treats its policy decisions more exposure and communicates them in real-time without fear of acknowledging errors. The comparatively small social network plays an oversized role in publishing otherwise-increased political material, so the choices it makes are crucial to deflecting misinformation and fundamentalism.
More information on https://www.state.gov/elections-101-the-role-of-social-media-in-us-elections
